This Privacy Policy describes how Hair by Lilliy Collection (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.hblcollection.com (the “Site”) or otherwise communicate with us (collectively, the “Services”). “You” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by applicable law.

To provide the Services, we collect—and have collected over the past 12 months—personal information about you from a variety of sources. The information we collect and use varies depending on how you interact with us. In addition to the specific uses set out below, we may use information to communicate with you, provide the Services, comply with legal obligations, enforce terms of service, and protect the Services, our rights, and the rights of others.

What personal information we collect

The types of personal information we obtain depend on how you interact with our Site and Services. “Personal information” refers to information that identifies, relates to, describes or can be associated with you.

Information we collect directly from you

• Basic contact details including your name, address, phone number, email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
• Account information including your username, password, security questions.
• Shopping information including items you view, add to cart or wishlist.
• Customer support information you include in communications with us.

Some features may require you to provide certain information. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information we collect through cookies

We automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels and similar technologies (“Cookies”). Usage Data may include device and browser information, network details, IP address and information about how you access and use the Site and your account.

Information we obtain from third parties

We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.
• Payment processors who collect payment information to process your order and provide products or services you requested.
• Partners who use online tracking technologies (pixels, web beacons, SDKs, third-party libraries, and cookies) when you interact with our Site, emails or ads.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided by third parties and are not responsible for their policies or practices.

How we use your personal information

• Providing products and services: to process payments, fulfill orders, send notifications related to your account and transactions, create and manage your account, arrange shipping, facilitate returns/exchanges, and enable reviews.
• Marketing and advertising: to send marketing/advertising communications and tailor content and ads on our Site and elsewhere.
• Security and fraud prevention: to detect, investigate or act on possible fraudulent, illegal or malicious activity. Keep your credentials safe and contact us immediately if you believe your account is compromised.
• Communicating with you: to provide support, improve our Services, and maintain our relationship with you.

Cookies

Like many websites, we use Cookies on our Site. We use Cookies to power and improve the Site and our Services (including remembering preferences), run analytics, and better understand user interaction (our legitimate interest to administer, improve and optimize the Services). We may also permit third parties and service providers to use Cookies to better tailor services, products and advertising on our Site and other websites.

Most browsers accept Cookies by default, but you can set your browser to remove or reject Cookies. Blocking Cookies may negatively impact your experience and some features may not work correctly. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes:

• With vendors or third parties who perform services on our behalf (IT, payments, analytics, support, cloud storage, fulfillment and shipping).
• With business and marketing partners, including Shopify, who will use your information in accordance with their own privacy notices.
• When you direct or consent to our disclosure, for example to ship products or via social media widgets/login integrations.
• With affiliates/within our corporate group to run a successful business.
• In connection with a business transaction (e.g., merger or bankruptcy), to comply with legal obligations (including subpoenas/search warrants), to enforce terms of service, and to protect the Services, our rights and the rights of others.

Contact

Questions about this Privacy Policy? Email support@hblcollection.com or sales@hblcollection.com.